Our clients include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, and Twitter. With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources, Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends. ET.Ĭrimson Hexagon helps global brands better understand their consumers. To learn more about these platform updates, join a live webinar on Thursday, September 13, at 2:00 p.m. Designed to make analysts more efficient and to accelerate insight discovery, this version offers:Ī new set of platform features surfaces deeper, more nuanced insights from longer form content, such as customer surveys, product reviews, support tickets, blog posts, and news articles. The newest innovations in ForSight, Crimson Hexagon’s flagship deep analytics tool, provide brands with powerful tools for getting a more complete view of the consumer. With the ability to run analytics that key on images, brands gain a deeper understanding of consumer perception and sentiment around visual portrayals of their products, brands, or campaigns.Įmpowering Analysts: The Next Gen Version of ForSight Market researchers can now run a query by image in the Crimson Hexagon platform to analyze consumer conversations related to their visual content.
“They are included in a small, elite set of Twitter Official Partners, recognized for their proven success on our platform, their AI-Powered solutions and the premium service they consistently deliver to customers.”Īnalyzing the Conversation around Image-Based ContentĪn industry leader in the large-scale analysis of image-based information using deep learning and neural networks, Crimson Hexagon now offers a groundbreaking new feature for reverse image search. “Crimson Hexagon continually advances their technology to help brands forge deeper connections with their consumers,” said Rob Johnson, Director of Product, Twitter. Image data will become an increasingly strategic and unique organizational asset and resource for unobtrusively generating the customer insight that is essential for improving customer experience,” wrote Nick Ingelbrecht, Research Director, in the August 2018 Gartner Hype Cycle for Customer Experience Analytics 2018 report.Ĭrimson Hexagon is also delivering new platform functionality, including a revamped version of its flagship deep analytics product, ForSight, and enhanced support for enterprise-held content. “Analytics has become essential to process and exploit the deluge of image data streams being collected by organizations. “With reverse image search and other features in this new version of the platform, we help our customers harness the insights buried in massive volumes of unstructured information to enable better decision-making across the enterprise.”Īs image becomes more pervasive across social and online channels, it is even more important for brands to monitor the impact of their visual content and understand consumer reactions to it. “Brands are drowning in data about their consumers, but struggle to surface the insights that are buried in all of that information,” stated Errol Apostolopoulos, SVP of Product.
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